The Proven Soft Start Solution for RV A/C’s, Home A/C’s, Home Well Pumps, and Boats


The Problem: Power-Hungry Starts

Air conditioners and well pumps are notorious for one thing: huge startup surges.

  • RV owners discover their small portable generators can’t handle A/C startup.
  • Homeowners in rural areas find their well pump won’t run on a backup generator during a blackout.
  • Generator makers lose sales when customers are forced to buy oversized, heavy, noisy units.

This problem has frustrated end-users for decades and has cost manufacturers opportunities for growth.


The SoftStartUp™ Advantage

SoftStartUp™ technology, developed by SoftStartUSA, solves this problem by cutting startup current demand by up to 50%. The technology “softens” the power surge, letting heavy loads start smoothly on smaller, quieter, more affordable generators.

  • RV A/C Units: Start one or even two rooftop air conditioners with compact parallel-generator kits.
  • RV A/C Units: Start one or even two rooftop air conditioners with a plug and play version
  • Well Pumps: Keep water flowing during power outages with a small portable or standby generator.
  • Low Power Environments: Operate reliably in off-grid, rural, or emergency setups without infrastructure upgrades.

Our technology is field-tested and trusted by thousands of RV enthusiasts, technicians, and homeowners across the United States.


Market Potential for Licensees

The markets for this technology are massive and underserved:

  • RV Market: Over 11 million U.S. households own an RV, and generator-compatible A/C is one of their top frustrations.
  • Backup Power Market: The U.S. portable generator market exceeds $4 billion annually, with demand surging due to extreme weather and grid instability.
  • Residential Well Pumps: An estimated 23 million U.S. homes depend on private wells, many in rural areas with unreliable power grids.

By licensing SoftStartUp™, your company can add a high-demand solution that opens the door to these customer segments.


Why Partner with SoftStartUSA?

  • Proven & Deployed: Already integrated into thousands of RV systems with a proven reduction in failure rates and customer complaints.
  • Versatile Integration: Embed directly into generator parallel kits, package as an accessory, or pair with pump controllers.
  • Customer Loyalty: Solves one of the biggest pain points for RV and rural customers — reliable power on smaller systems.
  • Future-Proof: As energy costs rise and the grid becomes less reliable, demand for efficient, low-power solutions only grows.

Applications by Industry

RV Generator Parallel Kits

  • Enable small, portable dual-generator kits to run multiple A/C units without overloading.
  • Differentiate your generator brand with an integrated “SoftStart-Ready” system.
  • Reduce returns and customer dissatisfaction caused by startup overloads.

Residential & Rural Well Pumps

  • Allow well pumps to run during blackouts with small backup generators.
  • Expand your pump product line with “generator-ready” solutions.
  • Appeal to homeowners, farms, and off-grid properties who need reliable water access.

Generator & Backup Power Systems

  • Integrate SoftStartUp™ directly into generator kits.
  • Market “low-power ready” systems as premium, differentiated solutions.
  • Tap into new customers seeking portability, quiet operation, and fuel efficiency.

Partnership & Licensing Models

We offer flexible licensing structures to fit your business model:

  • OEM Integration: Build SoftStartUp™ directly into your hardware.
  • Private Label: Offer SoftStartUp™ under your own brand as an accessory.
  • Co-Branding: Leverage the trusted SoftStartUSA name alongside your product line.

Our engineering team provides full support, integration guidance, and testing protocols to ensure rapid time-to-market and maximum customer satisfaction.


Ready to Power Up Your Products?

SoftStartUp™ isn’t just another add-on — it’s a proven technology that transforms user experience. By licensing it, you can:

  • Expand into new customer segments.
  • Add high-value features to existing product lines.
  • Build brand loyalty by solving one of the most common pain points in RV and rural living.

👉 Contact Us Today to learn how you can integrate SoftStartUp™ technology into your products. Together, we’ll bring dependable, low-power starting solutions to customers everywhere.


SoftStartUSA – Powering Comfort, Water, and Freedom on Any Generator.