Founded in 2018, SoftStartUSA has become a recognized leader in soft-start technology for home A/Cs, RV A/Cs, Marine A/Cs, and Residential and Light Commercial Well Pumps. Our products, and our one-of-a-kind-tech-support-and-expertise have earned us a reputation as the Gold Standard in the markets we serve. Others try to copy us, they do not succeed.

We design practical power-management solutions that help people get more from the power they have. Whether at home, on the road, on the water, or during an outage, our products are built to make starting and running essential equipment easier, more reliable, and less stressful.

Our mission is straightforward: solve real-world electrical startup problems with products that are effective, dependable, and easy to use. We understand the challenges customers face when air conditioners, pumps, and other motor-driven equipment demand more startup power than limited power sources can comfortably provide. That is why we are committed to developing soft-start technology that reduces startup strain, improves usability, and expands what is possible on generators, shore power, inverter systems, and other constrained sources of electricity.

We believe customer service is not a department—it is a standard that should shape every part of the business. From product design to technical support, and from pre-sale education to post-sale assistance, the way we serve our customers matters just as much as the products we build. We also believe customers deserve clear information, honest guidance, and support they can trust. In a world full of claims and confusion, we work to earn confidence through truth, transparency, and responsiveness.

SoftStartUSA continues to grow because we stay focused on what matters: solving meaningful problems, standing behind what we sell, and treating customers with respect. We are proud to serve homeowners, RV owners, boaters, contractors, and outdoor enthusiasts who count on our products to make everyday life more comfortable, capable, and dependable.

Our Mission in Power Management

Our mission is straightforward: solve real-world electrical startup problems with products that are effective, dependable, and easy to use...

Customer Support You Can Count On

We believe customer service is not a department—it is a standard that should shape every part of the business...