License SoftStartUp™ Technology
The Proven Way to Eliminate Destructive Startup Surges
RV A/C • Home A/C • Well Pumps • Marine • Generator Systems
The Problem: Startup Power Is Still Broken
Air conditioners and well pumps don’t fail quietly. They fail at startup.
Massive inrush current spikes overload generators, trip breakers, stress components, and force customers into oversized, noisy, expensive power solutions.
The result?
- RV owners can’t run A/C on portable generators
- Rural homeowners lose water during outages
- Generator manufacturers lose sales — and credibility
- Customers blame the equipment, not the physics
This problem has existed for decades.
Until now.
The SoftStartUp™ Advantage
SoftStartUp™, developed by SoftStartUSA, reduces startup current demand by up to 50% — without sacrificing performance. Instead of a violent power spike, loads start smoothly, predictably, and safely, allowing equipment to run on:
- Smaller generators
- Quieter systems
- Lower-cost power solutions
- Solar, battery, and inverter setups.
Real-World Results
- Start one or two RV rooftop A/C units on compact parallel generators
- Enable plug-and-play A/C starting where it was never possible before
- Keep well pumps running during outages on small backup generators
- Operate reliably in off-grid, rural, and emergency environments.
SoftStartUp™ is field-tested, certified, and trusted by thousands of RV owners, technicians, and homeowners across the U.S.
Why This Matters to Licensees
SoftStartUp™ doesn’t just solve a technical problem — it unlocks new product and revenue opportunities.
Massive, Underserved Markets:
- RV Market: 11M+ U.S. RV households — generator-A/C compatibility is a top frustration
- Backup Power: $4B+ U.S. portable generator market, growing rapidly with grid instability
- Residential Wells: ~23M U.S. homes depend on private wells, many with unreliable power.
Licensing SoftStartUp™ allows you to enter or expand in these markets with a differentiated solution customers actively seek.
Why Partner with SoftStartUSA
Proven & Deployed
Already in use across thousands of real installations with reduced failures, fewer complaints, and happier customers.
Flexible Integration
Embed SoftStartUp™ into:
- Generator parallel kits
- Control boards
- Power accessories
- Pump controllers.
Clear Customer Value
Solves one of the single biggest pain points in RV, rural, and backup power use.
Future-Ready
As energy costs rise and grid reliability falls, demand for efficient, low-power starting will only increase.
Applications by Industry
RV Generator & Parallel Kits
- Run multiple A/C units on small portable generators
- Differentiate with “SoftStart-Ready” systems
- Reduce overload-related returns and support calls
Residential & Rural Well Pumps
- Maintain water access during blackouts
- Offer “generator-ready” pump solutions
- Appeal to rural, farm, and off-grid customers.
Generator & Backup Power Manufacturers
- Integrate SoftStartUp™ directly into power systems
- Market compact, quiet, fuel-efficient solutions
- Capture customers who refuse oversized generators.
Licensing & Partnership Options
We offer flexible licensing models to match your strategy:
- OEM Embedded Integration
- Private-Label Accessories
- Co-Branded Solutions with SoftStartUSA.
Our engineering team provides full integration support, testing guidance, and validation to accelerate time-to-market.
Ready to Power Up Your Products?
SoftStartUp™ isn’t another add-on. It’s a proven upgrade that transforms how power systems perform — and how customers experience them.
By licensing SoftStartUp™, you can:
- Add premium differentiation
- Expand into new customer segments
- Reduce product limitations and complaints
- Build long-term brand loyalty.
Contact us today to explore licensing and integration opportunities. Simply fill-in the form below, and we'll have our Licensing Manager contact you with details.
SoftStartUSA
Powering comfort, water, and freedom — on any generator.